Unlock Strategic Digital Growth Without Hiring a Full-Time Executive
Your business is growing, but your digital strategy, lead management, and marketing technology are struggling to keep pace. You know digital transformation is critical, but hiring a full-time Chief Digital Officer isn’t practical. That’s where a Fractional CDO comes in.
Hello! I'm Jessica, but you can call me Jess.
With 24 years of experience in the digital industry and a background spanning website management, digital analytics, paid advertising, website usability, and search engine optimization, I specialize in helping businesses optimize their lead management, marketing automation, and digital growth strategies.
My expertise lies in uncovering inefficiencies, developing data-driven solutions, and aligning digital strategies with business goals to increase lead quality, streamline processes, and maximize ROI.
When you work with me, you’re not just getting a consultant—you’re gaining a trusted strategic partner dedicated to fixing what’s broken and scaling what works.
Lead Optimization & Digital Sales Funnels
I help businesses implement The LEADS Framework to optimize lead management, streamline lead capture and conversion processes, and reduce friction in digital sales funnels to enhance efficiency and maximize revenue growth.
Marketing & Sales Alignment
I work to ensure marketing and sales teams are seamlessly aligned in digital strategy, optimizing CRM usage and sales enablement while improving conversion tracking and reporting to drive better business outcomes.
AI & Automation Strategy
I help businesses identify where AI can improve efficiency, implement AI-driven lead nurturing and automation, and select and integrate the right AI tools to enhance their digital strategy and streamline operations.
Digital Growth & Revenue Strategies
I create scalable, data-driven digital strategies, identify new digital revenue streams, and scale digital lead generation with targeted strategies to help businesses achieve sustainable growth and maximize their digital potential.
Technology & Data Leadership
I assist businesses in selecting and optimizing marketing and sales technology, enhancing digital tracking, reporting, and analytics, and ensuring compliance with GDPR, CCPA, and other data regulations to create a seamless and secure digital infrastructure.
Unlike large consulting firms that offer generic solutions, I take a hands-on, customized approach to digital strategy. My goal is to help you fix what’s broken, optimize your lead management, and implement sustainable digital growth strategies.
- 24+ Years of Experience in Digital Strategy & Growth
- Proven Expertise in Lead Optimization + AI-Driven Growth
- Data-Driven Approach to Digital Marketing + Sales Alignment
- Flexible Engagements - No Full-Time Commitment Required
- Tailored Strategies Aligned with Your Business Goals
What is a Fractional Chief Digital Officer?
A Fractional Chief Digital Officer (CDO) provides executive-level digital strategy, leadership, and optimization without the full-time salary commitment. As your Fractional CDO, I help businesses like yours streamline lead generation, integrate digital tools, optimize marketing and sales alignment, and develop scalable digital strategies that drive revenue growth.
Unlike traditional consultants, I don’t just offer advice—I embed myself into your business, working alongside your leadership team to ensure that your digital strategy is both actionable and effective.
types of engagement
I offer customized Fractional Chief Digital Officer engagements based on the level of strategic support your business needs. Whether you’re looking for executive guidance or hands-on strategy development, my services are designed to meet your unique challenges.
Advisory Chief Digital Officer
For businesses seeking expert digital strategy insights without ongoing execution, I offer an Advisory CDO engagement that includes 10-15 hours per month of high-level digital growth strategy, executive reporting and recommendations, and leadership team guidance to ensure strategic alignment and informed decision-making.
Part-Time Chief Digital Officer
For businesses that need both strategy and execution support but don’t require a full-time hire, I offer a Part-Time CDO engagement that includes 20-30 hours per month of full digital strategy development, lead optimization and marketing automation planning, sales and marketing alignment initiatives, and vendor and technology recommendations to drive business growth.
Book an Intro Call
If you’re ready to take your lead generation, digital marketing, and revenue growth to the next level, let’s talk.