Guiding You Forward
with Expertise & Integrity
Leveraging over two decades of digital expertise, I propel clients forward with scalable, data-driven strategies designed for sustainability.
Zero2Launch Cohort
Get expert guidance to build, launch and market your digital product during this 8-week interactive cohort.
Get the Newsletter
Your go-to hub for entrepreneurs, small business owners, and digital marketers aiming to master digital strategy.
Consulting Help
Get the type of help that will propel you towards success by leveraging sustainable digital strategies.
"The biggest part of our digital transformation is changing the way we think."
-Simeon Preston, Bupa
What is a Digital Strategy -- REALLY?
Let me begin by saying a digital strategy is NOT a digital marketing strategy. So what is it?
A digital strategy is a comprehensive plan designed to achieve an organization’s business goals using various digital methods and tools. It encompasses seven fundamental pillars, each integral to fostering a more profitable and sustainable company.
1. Business Management
This pillar emphasizes the integration of digital initiatives into the heart of business operations. It’s about aligning the digital strategy with the business’s overarching goals to drive growth, efficiency, and innovation. For instance, a company might refactor its operational model to incorporate digital reporting tools directly linked to its performance metrics.
2. Products & Services
This pillar focuses on creating or modifying products and services to thrive in a digital ecosystem. For example, evolving digital products might include subscriptions to online services, generating alternative revenue streams through digital content, or establishing a fully automated self-service delivery model that caters to the modern consumer’s expectation of instantaneity.
3. Marketing
A successful digital strategy weaves in cutting-edge marketing techniques such as leveraging social media platforms to reach broader audiences, harnessing the power of digital analytics to tailor marketing campaigns, and utilizing search engine optimization (SEO) to improve online visibility.
4. Automation & Integrations
Streamlining operations is critical; through automation and integration, businesses can connect disparate systems for greater efficiency. This could entail syncing email marketing with lead nurturing strategies or merging e-commerce platforms with financial software to simplify the sales process.
5. Customer Experiences
With customer experience as a key differentiator, this pillar emphasizes the use of technology like AI-powered chatbots for instant communication and support, providing users with seamless and memorable interactions with the business.
6. Privacy & Security
Data protection is non-negotiable; this pillar underscores the importance of implementing robust cybersecurity measures and privacy protocols to shield the business and customer data against breaches, thereby fostering trust and compliance with regulatory standards.
7. Culture
Lastly, a digital strategy must consider the organizational culture — advocating for a progressive mindset that embraces digital innovation, supports continual learning, and adapts to the evolving digital landscape.
Read the Latest Edition:
The Digital Product Weekly
Issue #003
Sep. 09, 2024
Issue #002
Sep. 02, 2024
Issue #001
Aug. 26, 2024